AI Insights · Timothy · April 2025
Top 5 Consumer Finance Apps: iOS Performance in Australia Q1 2025
Explore the performance trends of the top 5 consumer finance apps on iOS in Australia during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top consumer finance applications on iOS in Australia showcased varied performance trends. Here's a closer look at the weekly downloads and active users for these leading apps, with data sourced from Sensor Tower.
CommBank experienced fluctuations in weekly downloads, peaking at around 18.3K in late January before seeing a decrease to approximately 13.1K by the end of March. Weekly active users showed a positive trend, rising from about 3.4M to 3.6M over the quarter.
Up — Easy Money started strong with downloads reaching nearly 19.6K in early January, but saw a decline to around 5K by the end of March. The app's active users remained relatively stable, fluctuating between 364K and 407K throughout the quarter.
ANZ Plus saw a steady download trend, beginning with 9.2K in early January and slightly dropping to about 8.8K by the end of March. Active users for the app increased from 419K to 489K, indicating growing engagement.
Revolut: Send, spend and save maintained a consistent download rate, peaking at 11.8K in late January. Active users, however, saw a decline from 193K to 138K by the end of the quarter.
Finally, Westpac demonstrated stability in weekly downloads, with numbers hovering around 10K. Active users increased from 1.05M to 1.19M, showcasing strong user retention.
For more detailed insights and data, visit Sensor Tower's platform.